ABOUT LYFE

LYFE was born in Birmingham in 2015.

It grew out of the city’s music scene and moved through graffiti writers, artists, skaters, musicians, DJs and the people around them.

It was seen in videos, shows, raves and on the streets before it ever needed explaining.

LYFE carried the city without having to shout its name.

What people connected with was bigger than a logo. It was a way of living, dressing and making something out of what was around them.

Today, LYFE releases clothing and objects in limited batches, building a record of its world one batch at a time.

300 batches. Then the record is complete.